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Groundedness96%
DL
You
Which of my segments is underperforming vs this time last year?
PX
Maverick

Your holiday '24 customers are the weak spot. The ones you brought in last October to December place a second order at 21% within 90 days. A year earlier it was 34%.

They're not churning late. They stall after the first order. The fix is a better-timed nudge to buy again in their first 60 days.

Grounded in 14,200 customers · 6 cohorts · Shopify + Klaviyo
Ask about your customers, cohorts, or flows…
Artifact
Repeat rate by cohort
BarLineTable
Share of customers placing a second order within 90 days
34%
21%Down 13 pts vs last year
21%
29%
33%
36%
38%
Q3 '24Jul–Sep 24
Q4 '24Oct–Dec 24
Q1 '25Jan–Mar 25
Q2 '25Apr–Jun 25
Q3 '25Jul–Sep 25
Q4 '25Oct–Dec 25

Holiday '24 is the only cohort still below last year's 34% average. Every cohort since Q1 '25 is climbing, so the fix is one segment, not everything.

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