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Your holiday '24 customers are the weak spot. The ones you brought in last October to December place a second order at 21% within 90 days. A year earlier it was 34%.
They're not churning late. They stall after the first order. The fix is a better-timed nudge to buy again in their first 60 days.
Holiday '24 is the only cohort still below last year's 34% average. Every cohort since Q1 '25 is climbing, so the fix is one segment, not everything.
See where your store leaks.
Share your store and we will analyse where repeat revenue may be leaking from the customer journey, then email you the findings and the gap worth focusing on first. Nothing to connect and no meeting required.