Pricing

Pay per decision, not per contact.

No seats. No per-contact tax. You pay for each decision the agents make for you.

Per decision, from $0.05, down to $0.02 at scale. No contract and no minimum.
Starter
$0.05
per decision
From your very first decision.
Four agents on every customer, the live workspace, and the control group. All in.
Most common
Growth
$0.04
per decision
From 50,000 decisions a month.
Everything in Starter, at a lower per-decision price. Where most Shopify brands land.
Scale
$0.03
per decision
From 250,000 decisions a month.
Everything in Growth, priced for brands working a large base at volume.
Enterprise
$0.02
per decision
From 1,000,000 decisions a month.
Everything in Scale, plus the terms and support a big brand needs.
01
Priced per decision
A decision is the one right move for a customer: a message, an offer, a nudge, or the call to wait. You pay for what the agents do, not for stored contacts or seats. About four cover a customer’s whole journey.
02
It gets cheaper as you grow
The more decisions you run, the less each one costs. The price drops on its own.
03
Measured against your control group
You set aside a control group and we measure every result against it, so the lift shows up in real money.
Cost, and who does the work

Do it yourself, hire an agency, or run PilotX

The sending bill is the same underneath all three. What changes is who does the work, and what a year of it costs.

Brand revenue
You do the work

Do it yourself in Klaviyo

Annualised cost
$156,800a year
Klaviyo, per stored profile
$1,400/mo
Lifecycle hire, loaded
$140,000/yr
The work
You build every flow by hand
Each message
Same for everyone in the segment
Live in
A hiring cycle
They do the work

Hire an agency

Annualised cost
$106,800a year
Klaviyo, still on your bill
$1,400/mo
Agency retainer
$7,500/mo
The work
They build the flows for you
Each message
Still segment and blast
Live in
A 4 to 6 week onboarding
The agents do the work

Run PilotX

Annualised cost
$31,200a year
Klaviyo, you keep it to send
$1,400/mo
PilotX, per decision
$1,200/mo
The work
A team works every customer for you
Each message
The next best move per person, re-decided at the right time
Live in
30 minutes

Ranges are modelled 2025 to 2026 market figures for a $20M ecommerce brand. PilotX is priced per decision and measured against a control group you set, so the lift shows up in real money.

The prize

Email is 20% of revenue.
It should be 40%.

Batch-and-blast stalls email near a fifth of revenue. Put a team of agents on every customer, each picking the next best move at the right time, and the ceiling climbs toward the category's best. That gap is the whole game. Set your revenue and watch it.

Revenue modelModelled · control-group measured
Your annual revenue$20M
$1M$10M$20M$30M$40M$50M
MODELLED SHARE32%+12 pts vs ~20% today15%40%
Batch-and-blast today ~20%Agents on every customer ~32%Industry avg ~27%

Flows are about 5% of sends and about 40% of email revenue, roughly 18x the revenue per email of a one-off blast. That is what a next best move per customer, at the right time, compounds into.

Email today~20% of revenue$4.0M
With agents on every customer~32% of revenue$6.4M
Modelled new revenue a year+$2.4M/ yrfrom closing the gap toward ~32% on $20M
Measured on your own customers

up to 50% more revenue, roughly three times the 15% a sending tool tops out at, measured against a control group you set, so the lift shows up in real money.

Ranges reflect 2025 to 2026 email revenue-share benchmarks. Your result is modelled and measured against the control group you set.

The agentic marketing platform for consumer brands. You set a goal in plain English and four agents run it on every customer: Discovery learns each one, Decision picks the next best move, Delivery writes and sends it on brand, and a Supervisor learns what works and makes the calls sharper. It works with the stack you run, like Shopify and Klaviyo, or runs as your whole engine on its own.

Klaviyo sends beautifully, but it does not decide who gets what. PilotX is the agentic marketing platform: the decision layer that makes a fresh call for every customer. Keep Klaviyo as your sender and PilotX makes it smarter, or let PilotX run the channels itself.

No. It takes the manual flow-building and the per-customer decisions off their plate. They set the goals, approve the work, and steer it. The judgment stays human. They just stop doing the busywork.

About 30 minutes. Connect Shopify and Klaviyo, type your first goal in plain English, and the agents start working every customer.

Yes. Share your store URL and email, and we will analyse the customer journey for the gaps where repeat revenue may be leaking. We will email you the findings and the gap worth focusing on first. There is nothing to connect, no access to grant, and no meeting required.

Completely. You set the goals, the guardrails and the control group, and you approve before anything runs. Every decision shows its reasoning, so nothing is a black box.

Priced per decision, from $0.05, dropping to $0.02 at scale. No seats, and no per-contact tax on top of the tools you already pay for, like Klaviyo.

See all questions

See where your store leaks.

Share your store and we will analyse where repeat revenue may be leaking from the customer journey, then email you the findings and the gap worth focusing on first. Nothing to connect and no meeting required.