The Free Revenue Leak Audit for Shopify founders

You paid for every customer. Most buy once. Find where the second order is leaking, free.

About 8 in 10 first time buyers never order again, and the second order is the cheapest revenue you will ever earn. Give us the store address and four mystery shoppers will show you where yours goes quiet.

Your store

Nothing to install
No access to grant
No meeting required

Run marketing for a brand? See the marketing lead version.

Wearing every hat

The flows that bring them back are the ones you never get to.

You run the ads, the ops, the support and the roadmap. The lifecycle work that brings customers back is a job of its own, and it is the first thing to slip when one person is already doing all of it.

PilotXOne founder, one weekWorked example

AdsOpsSupportRoadmap

LifecycleMonday, 8 hours set aside for the work that brings customers back

MonSupplier call ran over-2h

TueAd account flagged a card-2h

WedTwo support escalations-1h

ThuStock count for the new drop-2h

FriNothing left in the tank-1h

8hstill left for it

Everyone who slipped this week is still slipping.The win-back that needed sending Tuesday, the refill due Friday, the regular who quietly stopped.

The week does not change. The base gets worked anyway.Four agents on every customer, deciding and sending while you are in the supplier call.

Hours illustrative · fictional week

No time to build the flows, and no one to build themPilotX builds the missing one and runs it, on your own products and voice.

One email goes to the whole list at onceEach customer gets the right moment and the right move, not a blast to all.

Blanket discount codes quietly eat your marginA discount ships only when it is genuinely the right move for that customer.

You want clarity before you spend a centThe free audit identifies the gap worth focusing on before you decide whether to run a pilot.

Free revenue leak audit

Two fields from you, and four mystery shoppers find where your revenue leaks.

The mystery shoppers are software, not people, and they only ever see what any customer sees. Your own customers are never contacted, and your list is never touched.

01Send in the shoppersTwo fields: your store address and where the findings should land.
02Four mystery shoppers test your journeysOne subscribes, one browses, one abandons a cart, one drops at payment. Whatever your store sends, they log. The silences are what get counted.
03The Revenue Leak Dossier arrivesEvery gap named and modelled against your own revenue rather than a category average.

Revenue Leak AuditFour mystery shoppers · PilotXWorked example

For Northfield GoodsRef NG-04Two working days after you asked

Subject

Four gaps on your store, in the order they are costing you.

Gap foundModelled, a month

Fix first01

The second order never comes

£27,780

Four in five of the people you paid to acquire buy once and are never asked again. Half of the ones who would come back do it inside thirty days, and that window is already closing.

Biggest of the four by a distance, and the cheapest to close, because you have already paid to win these people.

Checkout stopped at payment

£7,900

Nine days quiet after the card was declined. No second attempt, and no offer of help.

A cart left behind

£3,770

One reminder three hours in, then eight days of nothing.

Browsed and left

£2,950

Three products looked at, a quiet exit, then six days without a word.

A month
£509,000 a year, 12.7% of revenue£42,400

Send it to whoever runs your email and they will know what to do on Monday. Nothing in it needs us.

Every figure modelled from your storefront and the order band you picked, not a measured PilotX result

Fictional store at £4m a year · figures modelled, not a measured PilotX result

Four journeys tested unannounced: joining the list, browsing and leaving, an abandoned cart, and a checkout stopped at payment. Receive the audit free by email.

Proof before you commit

From a found gap to proof, in about two weeks.

The 14-day pilot runs on your own store on the same terms as everything after: 10% of the extra sales PilotX adds, nothing if it adds nothing, capped at $2,500 a month. You set a control group, a slice of customers PilotX leaves untouched, and every extra dollar is counted against it. The lift lands in real money on your own P&L, measured, not assumed.

Revenue you already own. Repeat orders recovered from the buyers and the traffic you have already paid for.
The buyers who never came back. Your dormant and one-time customers worked one by one, the revenue a batch calendar never reaches.

The other way to fix this

Your best week still reaches a slice. The rest of the base is waiting.

A buyer is ready at the moment they are ready, not when there is room in the week. You set the goal and the limits, PilotX works every customer to them, and the orders that come back are yours.

Modelled from our own pricing and counted against a control group you set. Never a guarantee.

See your modelled number

Model your return Run the 2-minute audit See pricing See how it works

Free revenue leak audit · Zero store access needed

Uncover your silent revenue leaks. Our mystery shoppers will walk your store.

Four autonomous mystery shoppers walk your customer journeys from the outside (Welcome, Browse, Cart, Checkout) to find silent drop-offs and size what they cost your revenue. Private dossier delivered in 48 hours. Zero list contact, nothing to install, and no sales meeting required.

Your store